Campaigns that become culture

18+ creators · 3 squads · live activation

Dying Light: The Beast

Tencent brought Dying Light: The Beast to Brazil and trusted VIVAZ to orchestrate it. Three squads, a BGS activation, a PUBG crossover activation on Paulista Ave. Biggest game launch operation we've ever run.

• 3 squads de criadores
• Ativação presencial na BGS
• Ativação PUBG + Dying Light na Paulista

tixinha, dannyjones, forsaken

14 consecutive months · active ambassador

Forsaken × Evil Geniuses

Evil Geniuses has renewed every month since January 2025. Forsaken represents the org through integrated content, event presence, and positioning inside the FPS community. One of the most durable esports ambassador deals in Brazil.

• Conteúdo mensal recorrente
• 14 meses consecutivos como embaixador

forsaken

4 creators simultaneously · global launch

Riot × Waylay

For Waylay's launch, Riot trusted VIVAZ with four creators. Tixinha, DannyJones, Nyang, and Xarola covered the launch in parallel, each in their own voice, all on the same day.

• 4 criadores em simultâneo
• Conteúdo integrado no lançamento

tixinha, dannyjones, nyang, xarola

3 activations · from Gamescom to The Town

Hellmann's na Gamescom

Hellmann's decided to show up for real in gaming. Gamescom with Xarola, The Town, and most recently a live moment with FURIA that people talked about. A mainstream brand that learned to speak the community's language.

• Ativação na Gamescom
• The Town
• Live com FURIA

xarola